After waxing so nostalgic about San Francisco the past couple of days, it’s not so surprising that — after grabbing the frozen blueberries I was in Master’s Market to buy — I made a beeline for an IT’S-IT ice cream sandwich.
My first IT’S-IT experience was probably during an elementary school field trip to San Francisco, now lost in the dim recesses of my memory. But I certainly remember eating them at regular intervals when I lived in the City as an adult, and they continue to mean “SF” to me.
When I decide to write about something in my blog, I often end up learning way more about it than I would have believed possible. Today was no different, so here’s a great article about the history behind the treat.