I pretty sure that this is the first time the music ministry has collaborated so completely and intensely with Crystal Clarity Publishers on a music release.
Collaboration certainly happened in the past, but the marketing and promotional possibilities simply didn’t exist in the same way back in the 80’s, 90’s, and even early 2000’s.
The fact is that the recording, re-recording, editing, mixing, and mastering of the actual music — while the biggest part of the process — were by no means all we’ve had to focus on.
For months now, Ramesha has been writing and sending emails; building landing pages; designing merchandise; releasing singles; arranging for lyric videos; and more that I don’t even know about.
At the same time the Ananda Joy Singers were rehearsing and preparing for our launch concert, and helping get the word out to family and friends.
Now, with the release of this second lyric video, we’ve pretty much put it all out there. People have until December 3rd to pre-order the album at a discount. Then — BAM! — as of December 4th it’s officially launched and available everywhere!
I can’t speak for anyone else, but at that point I’m going to breathe a huge sigh of relief and thank God it’s over.
I’ve been focusing so much energy on finishing our new Christmas album, that I haven’t been talking about it all that much. However, “The Christmas Mystery” is almost here and I really am super-excited!
The official launch date is December 4, with pre-sales beginning on November 13 (I’ll be sure to share the link when I have it).
Our singing group, The Ananda Joy Singers, will be celebrating the release of the CD with a special World Premiere Concert presented by Ananda Sacramento & Crystal Clarity Publishers.
The concert is a week from this Sunday — on November 17, from 4:00-5:00 pm at the Ananda Sacramento Mandir. For more information & to register online CLICK HERE.
Come join us if you live anywhere remotely close by!
Thrilled to finally be able to share the Ananda Worldwide Virtual Choir version of this beautiful, beautiful song by Swami Kriyananda! It was part of our Christmas concert, but is totally worth sharing on its own as well.
I remember how puzzled I was when I first heard this song, because it seemed to be a “classic” traditional carol and I couldn’t understand how I had never heard it before!
This evening we kicked of our (adjusted) holiday season by celebrating World Brotherhood Day entirely online! As with so many other events throughout this remarkable year, creativity and expansive thinking carried the day and it ended up being more inspiring than ever!
The interactive breakout sessions were great fun, but my favorite moment was the spontaneous sing-along of “The Christmas Mystery” after the event was officially “over” — pure bliss!
It’s the video “Christmas greeting” (and year-in-review) from the Joy Singers, showing what we’d been up to that year. Amazing that this was only 2012; it feels like a lifetime ago!
We sang everywhere from churches to cafes, and from Skid Row to the farmers market (plus many other points in-between), in our quest to “get the music out”. What an experience.
And, yes, the music is the recording of The Christmas Mystery that we did that year.