I pretty sure that this is the first time the music ministry has collaborated so completely and intensely with Crystal Clarity Publishers on a music release.
Collaboration certainly happened in the past, but the marketing and promotional possibilities simply didn’t exist in the same way back in the 80’s, 90’s, and even early 2000’s.
The fact is that the recording, re-recording, editing, mixing, and mastering of the actual music — while the biggest part of the process — were by no means all we’ve had to focus on.
For months now, Ramesha has been writing and sending emails; building landing pages; designing merchandise; releasing singles; arranging for lyric videos; and more that I don’t even know about.
At the same time the Ananda Joy Singers were rehearsing and preparing for our launch concert, and helping get the word out to family and friends.
Now, with the release of this second lyric video, we’ve pretty much put it all out there. People have until December 3rd to pre-order the album at a discount. Then — BAM! — as of December 4th it’s officially launched and available everywhere!
I can’t speak for anyone else, but at that point I’m going to breathe a huge sigh of relief and thank God it’s over.
