A lot of things in the world of Ananda (and thus of Ananda Music) are shifting and moving and evolving. It’s rather disorienting, especially since some of it is big and involves other departments, which means months worth of development and implementation to get it right, while also figuring out the best way to function in the meantime.
For years we’ve been stretched (way) out of our comfort zones as directors and managers, and now I feel (fear?) it’s about to ratchet up another few notches. We’re getting into so many projects that involve ever-increasing knowledge of technology, finances, marketing, global issues, etc…seemingly ad infinitum!
On the one hand I believe we may very well be on the verge of absolutely amazing new things for Ananda Music. But on the other hand, I’m beginning to feel like I’m reaching the limits of what my musically-trained, flute-player’s brain can cope with.
