I happened to stumble upon an article in blog post about creativity in advertising (no idea how I got there! š). It was about a Nike video and had this to say:
“The astonishing editing work is a great way to deliver the messageāabout the unifying power of sport, at a time when the specter of Covid still hangs heavily over all professional sports leagues’ best-laid plans; and about the pursuit of an equal playing field by athletes looking to create change.”
Needless to say, I was intrigued and promptly watched the video. Which is, indeed, awesome.
So then I explored further and watched another Nike ad that I found deeply inspiring. This quote is a statement by the video’s narrator, basketball star LaBron James:
“The whole world, we’re fighting for something bigger than a championship right now. People are struggling, and this continues to be an incredibly difficult time. For me, thinking forward to a time when we’ll be able to play again, it keeps me going. Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game because I know how inspiring and powerful sports can be. I think the lessons we learn from sport can inspire us all.”
So, then the article referenced a Nike ad that was described as:
“this stark meditationĀ on racism and the Black Lives Matter movement.”
And I was blown away by the simple power of its message.
My takeaway? It takes impressive amounts of talent and resources to create such incredibly potent combinations of visual imagery, music, and words. I’m just grateful that the powerful messages conveyed are ones of positivity, inclusiveness, and compassion.